Our Policy used to include the following paragraph about Third Party Advertising:
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We have amended that section (and that section only), and replaced it with this:
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In 2005, LiveJournal had a relationship with HitBox, as mentioned above. Although we have not been using HitBox web beacon tags for quite some time, we're going to start using them again because of our new relationship with The Independent newspaper in the UK. We're doing this so we can accurately count the number of page views on The Independent newspaper's blogging and community sites that are "powered by LiveJournal". For more information on this partnership, check out the news post.
First, a bit of history: HitBox was created by the web analytics company WebSideStory, which was acquired by Omniture in October 2007. HitBox is now part of a larger web analytics service called SiteCatalyst HBX. Through its various incarnations, some anti-spyware companies have identified HitBox as malware or adware. Strictly speaking, at one point in time there may have been some cause for concern about HitBox web beacons and cookies. We feel there should no longer be any cause for alarm by users finding HitBox beacons on their pages. This is in part due to HitBox now being part of Omniture, a larger organization that we have had a successful relationship with for quite some time now.
EDIT: We're providing this direct link to our users due to previous concerns with HitBox. LiveJournal uses HitBox web beacon tags only on pages with the cobranded Independent/LiveJournal layouts (including journals, such as those ending with "exampleusersname.independentminds.livej