theljstaff (theljstaff) wrote in lj_biz,

Updates to Omniture on LiveJournal

We’re making a change to the way we've been gathering statistics on LiveJournal and wanted to let you know the plan and details in advance.

Back in January, we announced that we'd start using Omniture SiteCatalyst as the system that lets us dig deeper into how members and visitors use LiveJournal. Back then, we had only used Omniture's tracking on the site-schemed pages of LiveJournal (those are the ones with the LJ menus and header, not the ones that follow your journal's style).

With this new change, we'll now also use Omniture on a very small random sampling (about 5%) of journals and communities, including profile pages, friends pages and comment pages. This change will take place on or after September 27, 2007.

Omniture is a website analytics service. The system will collect information that's pretty straightforward, including what browser you're using, what site scheme you use, your window size, how people travel through the site (what are the common links, where are people going after viewing their friends page, what people are or aren't clicking on), and things like how many page views different parts of the site get.

With this change we will be able to learn more about how you use the site and what areas are confusing or are in need of improvement. We'll also have a good way to help prioritize all of your suggestions based on what people actually use.

Some key points:

* We're only going to apply the cookie to a very small random sampling of users, about 5%.
* We're using the resulting stats to find out what to focus on in the future for LJ.
* The Omniture code doesn’t capture any private data such as payment information provided in the Gift Shop.
* Omniture does not have access to friends-only or private entries.
* You can opt out, and if you've already opted out, you'll stay that way.

As always, we are providing a way for any user to opt out of contributing to the stats-gathering (even though we know it runs the risk of statistically biasing our results). If you’d like to opt out, go to the Admin Console and type "set opt_exclude_stats 1". This opt out applies to the entire implementation of Omniture -- site-schemed pages and the new inclusion of journals, profiles and communities. If you've already opted out, you don't need to do so again.

We're looking forward to having more detailed data to help us make decisions about the best ways to improve the site!

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