I'm wondering about distributing the rest of the commericals in BitTorrent format initially, as we totally got reamed on bandwidth after putting up the one today.
Then for the non-BitTorrent people we'd put them up via normal HTTP, but a week later, and not announced on news, so people would have to remember to go get them. It may be announced in non-news communities, but it'd at least spread out the bandwidth. (we get charged by 95 percentile, not total bandwidth, so spreading the spike helps....)
Or we could just bite it and put it up in HTTP initially, but I'm all for shoving cool technology down people's throats (like us using ogg over mp3 for phonepost) and BitTorrent is the definition of cool.