July 20th, 2001

  • ndr

Webby Winner PR

Below is a press release I've been playing around with for the Seattle press over the past couple of days. Please add or edit as you see fit. I want to send something out on Monday morning. Thanks (July 24. 8:35pm PST)

You can use this format and plug in URLs that you want to promote (Example: your LJ, community, friends) and then e-mail it to local, regional, national and online press.

Edited July 29

Long Shot Write-In Candidate LiveJournal.com Wins Two 2001 Webby Awards for the People�s Voice �Best Personal Site� and �Best Services Site�

University of Washington Student�s Volunteer Operated Web Site Experiences Explosive Growth in 2001

SEATTLE, WA (July 30, 2001) � LiveJournal (http://www.livejournal.com), the worlds largest (260,000+) addictive online journal community, received two �People�s Voice� Webby Awards Wednesday July 18, 2001 during the International Academy of Digital Arts & Sciences 5th Annual Webby Awards at the San Francisco�s War Memorial Opera House. (http://www.webbyawards.com)

What is LJ?
In order to really understand what LiveJournal is, you need to create a journal of your own and develop a list of friends.

LiveJournal is a FREE service allowing members to:
- keep an organized, up-to-the-minute digital diary (http://www.livejournal.com/users/hollybear, http://www.livejournal.com/users/bjorkdoll)
- maintain a friends list (http://www.livejournal.com/users/ndr/friends)
- create, participate and track hundreds of communities (http://www.livejournal.com/community/lj_biz, http://www.livejournal.com/community/seattle_party)
- easily maintain/update websites (weblogs) (http://students.washington.edu/bleet/, http://www.outcastradio.com/main.htm (site news))

LiveJournal is a unique international community with a high percentage of active, teenaged, female users. For up-to-date statistics and graphs: http://www.livejournal.com/stats.blm

LiveJournal is used by individuals around the world for a variety of reasons: Mental & Emotional Theory, day-to-day journal of their life, life history, a stage, friend feedback, stay in touch with family and friends, a vehicle to find like minded people, a place to discuss news, personal frustrations and relationships.

Member Supported
LiveJournal is NOT supported by advertising and does not SPAM members to support the service into purchasing an annual $25 membership. Members contribute in a variety of ways (financially, customer service, programming, etc.) because LiveJournal provides an easy to use, full featured, integrated, enriching, personal and community experience currently not available on any other Internet site.

Members are available for interviews online or in every major city in the world.

How has LiveJournal evolved over the years?
In February, the NewDigitalReporter.com, an online zine, published an extensive interview (10K+ words, photos) of Brad Fitzpatrick founder/programmer of LiveJournal. As a hobby three years ago, he created the site, as a weblog, for himself and a couple of long distance friends to make it easy to update their websites on a regular basis. At the time, Brad was 18 years old and had been programming since the age of 5. (http://www.dvdreporter.com/interviews/livejournal.html)

LiveJournal is Open Source
LiveJournal is an open source project, run by the people that use it and care about it. DeadJournal (http://www.deadjournal.com), the site for pissed off people who hates incompetence, was created several months ago using LiveJournal open source code. DeadJournal is a �parody site� and totally unrelated to LiveJournal.

Jack Olmsted
LiveJournal Member: NDR
206/622-5530 X132

Since yesterday, I've been tracking webby press and pr. An expanding link list to articles and press releases is here. If you know of an article or press release that is not on the list, please add it to the thread.

Of the dozen articles written about the 2001 Weddy Awards, LiveJournal has been mentioned only once (NewsFactor.com) in an unorganized list of winners.

The opportunity to capitalize on winning two awards Wednesday night is passing quickly.

A "grass root" PR campaign is necessary in order to tell LiveJournal's story to the mass media.

A press release is the way to communicate to the media.

Here is a start of one:

Long Shot Write-In Candidate LiveJournal.com Wins Two 2001 Webby Awards for The People's Voice 'Best Personal Site' and �Best Services Site�

Distinguished Honor Indicative of LiveJournal�s Explosive Growth in 2001

SEATTLE, WA (July 20, 2001) � LiveJournal (http://www.livejournal.com/), the world's largest (260,000+) addictive online journal community, received two "People's Voice" Webby Awards Wednesday night during the International Academy of Digital Arts & Sciences 5th Annual Webby Awards at the San Francisco's War Memorial Opera House. (Rewritten. July 20. 3:41pm)

Quotes or more information Goes Here (Why did LJ deserve to win? Why is LJ cool? Why do you use LJ? A link to lj_biz would be good since it contains so much information.)

1) Journals
2) Weblogs
3) Online communities
(please post recommendations in this thread)

As a hobby, University of Washington student Brad Fitzpatrick created LiveJournal.com for himself and a couple of long distance friends three years ago, at the age of 18. With the help of volenteers from around the world, ... (Changed July 23, 2001)

(Your Name, phone number, e-mail address)

Feel free to add or edit it as you see fit. Hopefully, in a few hours, there will be a couple of press release formats that can used by members to send to their local newspaper, radio and TV stations. It can also be used for Internet news sites, too.

For local press to become interested in the LJ winning the webby awards story, there should be a local angle. LJ members can use the release to promote their journals, friends list, communities and/or LJ get-to-gethers (Seattle is having one tomorrow).
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