"There are endless free, and not so free, blog servers on the Internet. I happen to use the one at www.livejournal.com.
When I was first introduced to it by two friends, both at the leading edge in the Internet Society world, I decided to take a look and see what all the fuss was about. What I found was not particularly thrilling.
Anyway, I digress. I put a few entries in and felt terribly leading edge...
...but for posting material I have a tool called Semagic, which lets me drool my pearls of wisdom into my own blog."
Basically, I believe, he's talking about the popularity of 'blogs' and the features that make them worthwhile, such as RSS feeds.
[EDITED] Now includes full text of article, which I have found... :)