Jack (ndr) wrote in lj_biz,
Jack
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Gen Y relies on peer recommendations

Tough customers: how to reach Gen Y
MSN Article

They're growing up on the wired alphabet: PC, CD, PDA and DVD. They average $100 a week in disposable income, spending a stunning $150 billion a year. And they influence another $50 billion in family purchases, bumping the total to $200 billion.
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